The Acquisition Also Included SportsDirect Inc .

Covers.com, previously known as SportsDirect, is an online publication that offers sports-related information and data analysis. It is based in Post Falls, Idaho, United States.


History


Covers.com was established in 1995 by Paul Lavers and Joe MacDonald as an online info platform for sports wagerers. [1] [2] [3] Based in Halifax, Nova Scotia, the platform gained popularity amongst sports wagering lovers due to its extensive coverage of wagering information. [1]

For the 1997 World Figure Skating Championships in Lausanne, Switzerland, SportsDirect established the very first website to provide real-time coverage of the occasion. [1] During the early 2000s, Covers.com became a notable affiliate and details resource for sportsbooks. [4] In 2005, it obtained Wagerline.com. [5]

In 2007, Covers was awarded Halifax's service of the year award. [5]

In 2009, the creators divided their service interests: Lavers concentrated on a sister company (SportsDirect Inc.), while MacDonald ended up being the sole owner of Covers.com. [6] Under MacDonald's direction, Covers expanded its material and worldwide audience. [6]

In 2015, Covers Media Group, which ran Covers.com, was acquired by Gracenote, a U.S.-based data firm owned at the time by Tribune Media, as part of a growth into sports stats services. [7] The acquisition also included SportsDirect Inc., with the combined deal valued at roughly $54 million. [7] Following the acquisition, Covers run as part of Tribune Media's digital assets.Tribune sold Gracenote to Nielsen in 2017 but retained Covers.com as a direct consumer-focused home. [8]

In 2022, Covers and Postmedia Network consented to disperse wagering analysis and chances content throughout Postmedia's nationwide news outlets. [9] [10]

Platform


Covers.com is an online platform supplying sports wagering information and tools to users. It releases real-time content covering significant sports leagues and events and launched a mobile app in 2019. The platform also hosts community forums where users talk about wagering picks, and uses . [11] It has an active neighborhood of 20 million users. [12]

References


^ a b c Brearton, Steve (April 12, 2006). "Media firm ranked best company". The Globe and Mail.
^ "High loonie blamed for cuts at sports details company". CBC.ca.
^ "Nova Scotia accepts sports-tip organization as winner". The Globe and Mail. April 12, 2006.
^ "iGaming History WRIGHT".
^ a b Won, Shirley (February 9, 2007). "Internet sports business wins leading Halifax award". The Globe and Mail.
^ a b Bousquet, Tim (January 2, 2018). "Here are the Nova Scotians named in the Paradise Papers". Halifax Examiner.
^ a b Fisher, Eric (May 27, 2015). "Gracenote Jumps Into Sports Data Market After Buying Infostrada, Sports Direct For $54M". Sports Business Journal.
^ Weitman, Gary (February 1, 2017). "Tribune Media Completes Sale of Gracenote for $560 Million".
^ "Postmedia and Covers Launch Content Partnership|Postmedia".
^ "Postmedia groups up with Covers.com for top-of-the-line betting coverage". Toronto Sun.
^ "Covers.com Celebrates Their $25,000 Streak Survivor Contest Winner".
^ "Covers.com profile".