Allwyn Cements PrizePicks Majority Ownership

Allwyn has cemented its standing in the B2C side of the American wagering, video gaming and entertainment spaces by finishing its bulk acquisition of PrizePicks.


The Swiss-based firm is now the full owner of 62.3% PrizePIcks shares, corresponding to a stake of just under $1.6 bn - though it is still subject to some post-closing changes and does not include specific performance-based earnouts.


Regards to Allwyn's bulk stake in PrizePicks were very first inked back in September 2025 in a deal which valued the American everyday fantasy sports (DFS) platform at around $2.5 bn.


Prior to the allegation, Allwyn was active in the US but its operations there were mostly B2B, alongside its contract to handle the Illinois state lottery game.


"We are excited to support and participate in the next phase of PrizePicks' growth," stated Robert Chvatal, CEO of Allwyn.


"This investment advances Allwyn's method to build a diversified global entertainment platform and substantially strengthens our presence in the United States.


"I look forward to working with Mike and the talented PrizePicks group to deliver a lot more compelling experiences for fans around the globe."


Allwyn's stake in predictions


The acquisition of PrizePicks has actually established Allwyn as one of the world's most dominant gaming PLCs - it is now the 2nd biggest betting PLC globally after Flutter Entertainment and the largest noted lottery game company in the world.


This status was later on declared by Allwyn's merger with OPAP, the operator of the Greek nationwide lottery and a major sports wagering company in the Mediterranean nation. Allwyn and its parent firm KKCG currently maintained a stake in OPAP prior to this.


Since terms were concurred for a majority takeover, PrizePicks has continued to concentrate on item development and growth into new areas. The firm is currently among the 2 biggest DFS platforms in the US, along with Underdog Sports.


It now has new horizons on its mind, nevertheless. Almost right away after Allwyn got its bulk stake in PrizePicks, the DFS platform started taking the essential regulative steps to enter the US predictions markets space, and in November it penned deals with Kalshi and Polymarket to release its own predictions platform.


As predictions are controlled by the Commodity Futures Trading Commission (CFTC), PrizePicks is effectively able to operate this product nationally.


The firm has taken its Team Picks, a sports team-based outcome kind of predictions very similar to conventional win/lose sports wagering markets, live in 30 states and the District of Columbia. It likewise has a 'Culture Picks' item, concentrating on home entertainment and cultural events.


Mike Ybarra, CEO of PrizePicks, added: "Today marks a defining minute for PrizePicks. Allwyn's global scale, operational know-how, and long-term approach make them a perfect partner as we continue to grow and progress.